Microsoft Opening Search Research Centers in London, Munich, and Paris

Microsoft has announced that they are opening three new search research centers in London, Munich, and Paris. These three new "centers of excellence" will all be part of a larger European machine. Microsoft has not disclose how much dollars they are going to invest in these research centers but the money will be huge. Microsoft datacenter in Dublin has a price tag of $500 Million.

Steve Ballmer, Said

Investing in anything at this time can be a tough sell," Ballmer said. "But when economic times are tough, we have to keep our faith in the promise that technology holds to transform the future.We are the challenger, not the leader. But search is in its infancy, and there is so much room for innovation. The European research centers would focus on new kinds of searches, including queries from mobile devices and searches involving pictures and video.

Google captures more then 80% of search market share in Europe and it’s more then the search shares from the United States of America where Google have around 75% of search share,according to ComScore. As compare to Google Microsoft has only 1% search share in Europe, according to ComScore. Spending on Internet search ads will generate $28.3 billion worldwide this year, 57 percent of the total spending on Internet advertising, according to eMarketer, a research company.

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